Growth Marketing Consultant · US Service Businesses
Your Marketing Is Working.
Your Revenue Isn't.
Let's Fix That.
Most service businesses aren't losing money because they need more traffic. They're losing it because something between the click and the call is broken. I find it, fix it, and build the system that makes revenue predictable.
15+
Years in the field
167+
Clients served
$4.6M
Revenue generated
$1.4M
Ad spend managed
Revenue Leak Audit
30 minutes. No pitch. Just clarity.
The Real Problem
You Don't Have a Traffic Problem. You Have a Revenue Problem.
I hear this from almost every service business owner I talk to — they're running ads, they're doing SEO, maybe they've even hired an agency. Traffic is up. The dashboard looks fine. But the phone isn't ringing the way it should be.
That gap between "our marketing is active" and "our revenue is growing" is exactly where I work. And most of the time, it comes down to the same handful of issues hiding in plain sight.
The real issue isn't that you're not trying hard enough.
It's that the connection between your traffic, your website, and your booked jobs has a leak somewhere — and nobody's looked for it properly.
Leads come in waves — great one week, completely dry the next
Traffic is climbing but calls and form fills aren't following
Paid ads are generating clicks that never seem to turn into anything
SEO rankings are improving but revenue is flat
You can't tell with confidence which channel is actually working
Tracking is set up but the numbers don't quite add up
Your agency sends reports but you're still not sure if it's worth it
What I Do
I Don't Sell Campaigns. I Fix What's Broken and Build What's Missing.
Every engagement starts with understanding where your revenue is leaking before we touch a single ad or write a single page. Then we fix, build, and scale in that order.
01
Website Conversion Optimization
Your website should be your best salesperson. If people are landing on it and leaving without calling, that's fixable. I audit what's breaking the journey from visit to contact — page structure, copy, speed, trust signals — and rebuild it to convert.
02
SEO That Ties Back to Revenue
Rankings are a means to an end. I focus on getting you in front of the people who are actually ready to hire — the ones searching "best HVAC company near me" at 9pm on a Thursday — and making sure your site converts them when they land.
03
Paid Ads That Book Jobs, Not Clicks
Your website should be your best salesperson. If people are landing on it and leaving without calling, that's fixable. I audit what's breaking the journey from visit to contact — page structure, copy, speed, trust signals — and rebuild it to convert.
04
Tracking & Attribution Repair
If you can't tell which campaigns are generating booked jobs — not just clicks — you're flying blind. I set up proper call tracking, form attribution, and reporting so you always know where your revenue is coming from and where to put more money.

aBOUT rAFEEQ
I Started as a Link Builder. I Stayed Because I Loved Solving the Hard Problems.
I got into digital marketing because I liked figuring out how things worked. I started at the bottom — link building, on-page SEO, learning the fundamentals through repetition. But what kept me here wasn't the tactics. It was the moment a client's phone started ringing and they couldn't explain why until we walked them through the data together. Since 2017, I've worked exclusively with US-based service businesses — HVAC companies, roofers, plumbers, inspectors, cleaning companies. Not because it's a niche I stumbled into, but because these are real businesses with real problems that marketing can genuinely solve. No fluff. No vanity metrics. Just more booked jobs. I keep my client list intentionally small so I can stay hands-on with every account. Strategy is never handed off. When I need support on design or media, I bring in people I trust — but I stay accountable for what happens.
Hands-on operator 7+ years
working directly inside campaigns not managing managers
Revenue-focused
Every decision is measured against booked jobs, not traffic or impressions
Long-term relationships
Clients dating back to 2017 not because of contracts but results
Full-funnel view
SEO, paid ads, website, tracking I connect the dots between all of them
15+
Years in the field
167+
Clients served
$4.6M
Revenue generated
$1.4M
Ad spend managed
Case Studies
Real Results for Real Service Businesses
Not projections. Not averages. Actual numbers from actual clients — with the context to understand how we got there.
eBike Tour & Rental
Rebellion Roads
A boutique eBike tour company was spending on Google Ads with no clear picture of which campaigns were actually filling bookings. We rebuilt tracking from scratch, tightened the funnel, and restructured the ad account around revenue — not traffic.
3.2×
Return on ad spend
41%
More booked tours
Outdoor Adventure Business
Folly Beach Adventures
A seasonal beach rental and tour business that needed consistent demand across their peak season and a way to drive bookings directly through their website instead of relying on third-party platforms and their associated fees.
58%
Increase in direct bookings
2.8×
Organic traffic growth
Industries
I Know Your Industry. Not Just Marketing.
I work exclusively with service businesses, so I already understand your seasonality, your typical sales cycle, and the keywords your customers actually use.
eBike
Plumbing
HVAC
Electrician
Tree Service
Garage Door
Roofing
LandScaping
Cleaning
Solar
Law Firm
Marine Inspection
Pest Control
Home Inspection
Home Builder
What Clients Say
Straight from the Business Owners
No curated agency success stories. These are real business owners talking about what actually changed.
"Before working with Rafeeq, we had no real idea which of our campaigns was driving bookings. He cleaned up our tracking, rebuilt our Google Ads, and within two months we knew exactly where every lead was coming from. We finally feel in control."
James M.
HVAC Business Owner, Texas
"Our website was getting traffic but barely any calls. Rafeeq identified three things within the first week that were killing our conversion rate. We fixed them, and calls went up almost immediately. He doesn't waste your time."
Sarah R.
Home Inspection, South Carolina
"I've worked with agencies that sent fancy monthly reports but couldn't explain what was actually happening. Working with Rafeeq is completely different — he explains everything, stays involved, and the results are real."
David K.
Roofing Contractor, Florida
FAQ
Questions I Get Asked Most
Straight answers. No pitch dressed up as an FAQ.
Who do you actually work with?
US-based service businesses — mainly home services like HVAC, roofing, plumbing, inspections, and cleaning companies, but also outdoor adventure businesses and a few others. The common thread is that they're already operating, already spending on marketing, and not seeing the revenue growth they expected from it.
Do you work with companies that already have an agency?
Yes, and it's actually pretty common. Sometimes I work alongside an existing agency to add a revenue layer they're not focused on. Sometimes the audit reveals that the agency is doing fine — and the problem is somewhere else entirely. I have no stake in replacing anyone. I just follow the data.
What does the free 30-minute call actually cover?
We talk through what you're currently doing, what's working, and where the gaps are. By the end of the call, you'll have a clearer picture of where your revenue leaks are — regardless of whether we work together. I won't use the call to pitch you.
How long does it take to see results?
Conversion fixes and tracking repairs often show results within weeks. SEO is a longer game — 3 to 6 months before meaningful movement, longer before it compounds. I'll be upfront about realistic timelines before we start anything.
Do you take on many clients at once?
No. I keep the client list small on purpose. I'm not running an agency — I'm one person staying deeply involved in the work. Taking on too many clients at once is how strategy gets outsourced and results get generic. That's not how I operate.
I'll Tell You Exactly Why You're Not Fully Booked — for Free.
Book a 30-minute Revenue Leak Audit. We'll look at what you're currently doing, find where the gaps are, and map out what fixing them would actually mean for your bottom line.
Book Your Free Audit Call
30-minute call · No obligation · No sales pitch
